Footy Jumper Shop

Footy Jumper Shop

A stylised picture of a sleeveless football jumper with a handle to make it look like a shopping bag
A stylised picture of a sleeveless football jumper with a handle to make it look like a shopping bag

This one for FootballJumperShop.com had me stumped for a little while there. I’ll post some sketches up later, but for now here’s a list of a few ideas I had before settling on this logo design.

  • First thought was to make a silhouette of someone taking a speccy
  • Then I thought it’s footy so why not do a character logo like a footy mascot (some disastrous results here as I tried to draw a football head!)
  • But then I realised the focus isn’t footy, it’s about the jumpers so I started to scribble a few stylised letters on a jumper (too predictable!)
  • At this point I turned my focus to trying to make the letters ‘FJS’ form a shopping cart and came up with a few ideas that could have worked with some tweaking, but once again this wasn’t about the letters – it was about a  shop that sells jumpers which lead me to…
  • The logo you see featured on this page… A football jumper made to look like a shopping bag with the simple addition of a handle!

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