Logo for Fancy Pants Party Bags

I had quite a bit of fun with this logo for ‘Fancy Pants Party Bags‘… I might even order some for my children’s upcoming birthdays :)… and yes, it was another free logo design!

So, how did I come up with this design? Well, this week’s ‘Lucky Dipper’ asked for their logo to tick the following boxes:

• Contains an image of a party bag – see website for examples of my products.
• Needs to work with the colour and style of my banner and website. It would replace the oval shaped logo on the left hand side.
• Include text “Fancy Pants Party Bags”.
• Style should be modern, cute, boutique (my target market time-poor parents that want something extra special for their children).

The first requirement was way too hard – have you tried drawing a semi-transparent organza bag filled with goodies into a logo recently? Waaaaayyyyy too busy.

The rest of the requirements I kind of just glossed over (and that’s part of the Lucky Dip fun, you never know what you’ll get!)

Pretty much straight away I knew I wanted to achieve two things with this logo:

1. Make the connection to the product by using their trademark little bows as an icon in the logo
2. Include a literal depiction of the words ‘fancy pants’

Lucky for me the bows with the stitching almost immediately made me think of a pair of pants and it didn’t take too long to come up with the idea to add some cute little shoes to help make the connection.

I think it works – how about you?

Like it or not? Let me know using the social media buttons below and tell your friends about Lucky Dip Design!