

Like it or not, I don’t always follow instructions and on this occasion I took carte blanche and basically ignored the brief… well, it is a lucky dip after all!
Here’s what the ‘Lucky Dipper’ requested (they wanted something simple that their designer would be able to update):
I need a logo template for my geo sites; a road sign or similar feel / appearance; eg.
NEWCASTLE
NSW, AustraliaMy concept is that my PA (who can use PhotoShop) would simply change the text
Now, as you can see, my logo design is not exactly a road sign… although I will admit I did draw a few concept sketches based on their brief but quickly found them boring and started to explore a few different options (such as post cards, license plates etc…).
In the end I chose a map of Australia because to me that seemed the most logical and easy way to represent different areas of Australia – and hopefully you can see the added bonus where I attempted to make the tourist map look like an abstract version of Australia as well!
Hope you like it Greg – let me know in the comments!
Like it or not? Let me know using the social media buttons below and tell your friends about Lucky Dip Design!
Nice work Ash. If Greg doesn’t like it I can sure make use of it. I like it a lot.
Well done.
Thanks Paul! Greg loved it and paid for it 🙂
That’s a super logo. Very cool