Logo design - Lucky Dip Design

Logo for Flight Info

January 8, 2015March 29, 2013 by Ashley

What they asked for: Scott asked for a logo for Flight.Info – all about your flight. Nothing more, nothing less.

How I interpreted it: Well, it seemed pretty straight forward but half the trouble I had was overcoming an idea that formed straight away but I knew had already been done… turning the ‘f’ on it’s side and making it look like a plane in flight (like this one). But still I toyed with this idea for a while putting my own twist on it by combining the capital letters ‘F’ and ‘I’ to form a plane, but in the end I still felt it was too similar and abandoned it…

So now what do I do?

Well, a bit of quick sketching and I had a couple of new ideas to work with.

Suddenly it occurred to me; the ‘mouse pointer’ kind of looks like a paper plane – maybe I can add a little bit of detail to help make the connection and add a shadow of a ‘real’ looking plane to reinforce that connection.

So after a bit of fiddling around in Illustrator I eventually came up with the logo you see at the top of this page. Nothing more, nothing less.

I hope you enjoy the logo Scott. All the best!

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Logo for Giving Feels Awesome

January 8, 2015March 21, 2013 by Ashley

The Request:

Francisco got in touch with me via Facebook looking for a logo for his brother’s random acts of kindness… here’s the request I received.

My brother has been doing random acts of kindness for some time now, from getting Christmas presents for over sixty underprivileged children in the Dominican Republic this past Christmas, helping out people in his local community and is currently working with the Vera’s Little League gathering used baseball equipment and talking them all to needy, baseball-loving kids in the Dominican Republic. In less than a month he has shipped over 600 items (Used bats, gloves, uniforms, cleats, etc.)

We have been talking and reconglizing the need for a name for this movement. He calls it “Giving Feels Awesome” and we sometime refer to it as “GFA”. If you could come up with something that represents giving and happy feelings it would make his day!

Please help.

Thank you, thatnk you thank you.

I was really humbled by their efforts and decided to see if I could help.

The Idea:

The idea for this logo really just popped in to my head as I was thinking about something else. I thought the letter ‘G’ was perfect for showing the gesture of two hands giving and receiving.

I started to scribble down some pictures of hands but had some difficulty representing the gesture of giving. By using an open hand it kind of looked more like the other hand was taking instead of giving, but after a bit of tweaking I eventually settled on a picture of an open hand at the top of the ‘G’ with a thumbs up at the bottom to represent an ‘awesome’ feeling.

A few ideas for the letter ‘G’ depicting the gesture of giving

I hope you enjoy the logo Francisco. All the best!

Like it or not? Let me know using the social media buttons below and tell your friends about Lucky Dip Design!

Logo for Cover Artists

January 8, 2015February 12, 2013 by Ashley

Overlapping album covers used to represent Cover Artists logo

Here’s the latest Lucky Dip logo for CoverArtists.net.

When given the brief for this one, the first idea that popped into my head was to somehow cover the word ‘Artists’ as a literal interpretation of the brand…

Soooo….

The logo you see on the right is my first interpretation but I feel it may be too subtle owing to the fact that the word ‘Artists’ was becoming a little difficult to read when obscured too much with the word ‘cover’.

The logo in the middle is based on the idea that multiple artists can cover the one song so each letter/colour is a visual representation of each artists interpretation. This logo also shows a stack of CD covers layered on top of each other and is reminiscent of the ‘cover flow’ that you used to see in iTunes.

The logo on the left is a bonus idea that my wife suggested (it’s a quick throw together so I probably haven’t nailed her idea properly!) 🙂

So there you go Sparky13, I hope you like one of the logo ideas!

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Logo for Red Roses

January 8, 2015February 7, 2013 by Ashley

Symbolic image of a red rose made up of 8 red hearts

What can I say about this latest logo design? Well, first of all I can say it has been one of the more challenging logos I’ve worked on simply because the name is very generic plus the fact there’s a bucket load of rose logos already floating around which takes up a lot of the design options. In the client’s own words…

the problem with this name is the “obvious” always looks tacky

So with that in mind, I scribbled and scrawled a bunch of options before I started roughing them out and playing with them on the computer… I liked some of them but hated most and at one point I was tempted to say “that’ll do” but stuck it out and eventually came up with what you see above.

So there you go Tim, I hope you like your logo!

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Logo for Learn To Draw

January 8, 2015January 10, 2013 by Ashley

Learn to draw – logo design

Here’s the latest Lucky Dip Logo! I had a few ideas for this one but had to pick one so went for this version (I’ll try and remember to post my page of scribble later on).

As you can see, this logo ended up showing the progressive stages of someone drawing a monkey’s face – I thought a monkey made a good choice because it helps demonstrate that learning to draw can be as easy as ‘monkey see, monkey do’. For some reason, so many people think they can’t draw but I think they just need to realise that not everyone has the same style and there is no right or wrong way to draw as long as you are having fun.

I also styled the ‘A’s to look like the ends of a pencil.

Hope you like it Scott!

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Logo for Sugar & Fluff Confectionery

January 8, 2015December 11, 2012 by Ashley

Sugar and Fluff Confectionery – Logo Design

Suzie is setting up a new business and was stumped for logo ideas… here’s the brief I received:

I’m in the process of setting up my new business “Sugar and Fluff Confectionery” and I am absolutely stumped for a logo. I have no brief really, just that I’ll be selling handmade marshmallows. Potentially more things in future. Putting my hat in the ring for a lucky dip!

The words ‘sugar’ and ‘fluff’ were pretty hard to visualise at first so for inspiration, I began reading a few marshmallow recipes which all mentioned whipping (or whisking) the marshmallow mixture in to a fluff, so as I started to sketch my thoughts I developed the idea of creating a whisk out of the ampersand (&) symbol. I ‘fluffed’ about with this idea for a while but then decided it didn’t really make a great logo.

Lacking inspiration I started to doodle a few spatulas and marshmallow faces on the page when I suddenly had an ‘A-ha!’ moment – I was going to create the ‘jolly roger’ of confectionery logos but instead of a skull and cross bones, I used a smiley marshmallow face with some marshmallow whip for hair (an attempt to represent the home made marshmallow mix) with a spatula and whisk as ‘cross bones’.

Hope you like it Suzie!

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Logo for Geo Sites

January 8, 2015September 13, 2012 by Ashley

Tri-folded map styled to look like a map of Australia.

Like it or not, I don’t always follow instructions and on this occasion I took carte blanche and basically ignored the brief… well, it is a lucky dip after all!

Here’s what the ‘Lucky Dipper’ requested (they wanted something simple that their designer would be able to update):

I need a logo template for my geo sites; a road sign or similar feel / appearance; eg.

NEWCASTLE
NSW, Australia

My concept is that my PA (who can use PhotoShop) would simply change the text

Now, as you can see, my logo design is not exactly a road sign… although I will admit I did draw a few concept sketches based on their brief but quickly found them boring and started to explore a few different options (such as post cards, license plates etc…).

In the end I chose a map of Australia because to me that seemed the most logical and easy way to represent different areas of Australia – and hopefully you can see the added bonus where I attempted to make the tourist map look like an abstract version of Australia as well!

Hope you like it Greg – let me know in the comments!

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Logo for Fancy Pants Party Bags

January 8, 2015August 12, 2012 by Ashley

Added some shoes to the bottom of the ribbon to make them look like fancy pants!

I had quite a bit of fun with this logo for ‘Fancy Pants Party Bags‘… I might even order some for my children’s upcoming birthdays :)… and yes, it was another free logo design!

So, how did I come up with this design? Well, this week’s ‘Lucky Dipper’ asked for their logo to tick the following boxes:

Contains an image of a party bag – see website for examples of my products.
Needs to work with the colour and style of my banner and website. It would replace the oval shaped logo on the left hand side.
Include text “Fancy Pants Party Bags”.
Style should be modern, cute, boutique (my target market time-poor parents that want something extra special for their children).

The first requirement was way too hard – have you tried drawing a semi-transparent organza bag filled with goodies into a logo recently? Waaaaayyyyy too busy.

The rest of the requirements I kind of just glossed over (and that’s part of the Lucky Dip fun, you never know what you’ll get!)

Pretty much straight away I knew I wanted to achieve two things with this logo:

Make the connection to the product by using their trademark little bows as an icon in the logo
Include a literal depiction of the words ‘fancy pants’

Lucky for me the bows with the stitching almost immediately made me think of a pair of pants and it didn’t take too long to come up with the idea to add some cute little shoes to help make the connection.

I think it works – how about you?

Like it or not? Let me know using the social media buttons below and tell your friends about Lucky Dip Design!

Footy Jumper Shop

January 8, 2015June 12, 2012 by Ashley

A stylised picture of a sleeveless football jumper with a handle to make it look like a shopping bag

This one for FootballJumperShop.com had me stumped for a little while there. I’ll post some sketches up later, but for now here’s a list of a few ideas I had before settling on this logo design.

First thought was to make a silhouette of someone taking a speccy
Then I thought it’s footy so why not do a character logo like a footy mascot (some disastrous results here as I tried to draw a football head!)
But then I realised the focus isn’t footy, it’s about the jumpers so I started to scribble a few stylised letters on a jumper (too predictable!)
At this point I turned my focus to trying to make the letters ‘FJS’ form a shopping cart and came up with a few ideas that could have worked with some tweaking, but once again this wasn’t about the letters – it was about a shop that sells jumpers which lead me to…
The logo you see featured on this page… A football jumper made to look like a shopping bag with the simple addition of a handle!

Like it or not? Let me know using the social media buttons below and tell your friends about Lucky Dip Design!

James Firth

January 8, 2015December 22, 2011 by Ashley

Continuing on from my offer to design a few logos for free, here’s one I prepared for James Firth. Could have added a little stroke to the ‘j’ to make it an ambigram but didn’t look right to me.

Hope you like it James.

Logo design - James Firth

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