Logo for Sugar & Fluff Confectionery

Suzie is setting up a new business and was stumped for logo ideas… here’s the brief I received:

I’m in the process of setting up my new business “Sugar and Fluff Confectionery” and I am absolutely stumped for a logo. I have no brief really, just that I’ll be selling handmade marshmallows. Potentially more things in future. Putting my hat in the ring for a lucky dip!

The words ‘sugar’ and ‘fluff’ were pretty hard to visualise at first so for inspiration, I began reading a few marshmallow recipes which all mentioned whipping (or whisking) the marshmallow mixture in to a fluff, so as I started to sketch my thoughts I developed the idea of creating a whisk out of the ampersand (&) symbol. I ‘fluffed’ about with this idea for a while but then decided it didn’t really make a great logo.

Lacking inspiration I started to doodle a few spatulas and marshmallow faces on the page when I suddenly had an  ‘A-ha!’ moment – I was going to create the ‘jolly roger’ of confectionery logos but instead of a skull and cross bones, I used a smiley marshmallow face with some marshmallow whip for hair (an attempt to represent the home made marshmallow mix) with a spatula and whisk as ‘cross bones’.

Hope you like it Suzie!

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